Microsoft’s Close Watch of North Africa: Lobbying for IT Upgrades and Strong Anti Piracy Enforcement
Steve Ballmer of Microsoft meeting with President Ben Ali of Tunisia
The North Africa Journal : With shrinking computer sales, the engine of Microsoft revenue with operating system sales, every penny counts no matter where it comes from.
Software giant Microsoft is expanding its focus on the North Africa region, where it is facing a set of challenges but also opportunities to grow sales. In Algeria, the banking sector use of outdated technologies makes any new refresh cycle difficult to achieve, therefore inhibiting sales of software and applications. The company dispatched senior executives in late 2008 to share Microsoft displeasure at the pace in which technology introduction is moving. In Tunisia, Microsoft and the government agreed on how much the software firm will receive from the Tunisian administration use of Microsoft's products. Continue here.
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