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HP to Expand in Libyan Market

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image HP's all-in-one TouchSmart

On November 4th, 2009, US tech giant HP announced its plan to establish new sales and support subsidiaries in Angola and Libya by 2010. By doing so, HP will increase its footprint across Africa to nine subsidiaries (Algeria, Angola, Egypt, Kenya, Libya, Morocco, Nigeria, South Africa, and Tunisia).

Our take: This once again demonstrates Libya’s intention to open up to foreign investments. Foreign tech companies like Nokia, LG, Samsung, Huawei, Alcatel Lucent, Nokia and Ericsson, already have a strong presence in Libya. We expect other leading foreign companies to make inroads into the Libyan market, especially now that Libya recently invited bids by foreign companies to provide private cell phone and landline services to increase the level of competition in the Libyan wireless market, drive innovation, but most importantly fuel the wireless growth in the country.   

For HP, opening new sales and support subsidiaries in Libya does not come as a surprise as Libya is a key IT/wireless strategic market in North Africa. It is also one of the most advanced wireless markets in Africa. Last September, Libyan carrier Al Madar announced its plan to adopt LTE, bypassing 3G completely. JBB Research recently published an analysis on this. To learn more about it, click here. This should help HP reinforce its leadership in the African IT market as HP claims to be the number one vendor in Industry Standard Servers, management software, PCs and printers, and a leading vendor in the networking, storage and the services market.

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