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Counterfeit Goods Invade North Africa, Industry Poorly Coordinated

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image Fake Adidas sneaker

The North Africa Journal | North African customs are facing a deluge of counterfeit products entering their markets. In Algeria, the customs office reports that the amount of counterfeit products they seized rose by a stunning 84.5% in 2011, compared to 2010. The DGD is either overwhelmed by such inflow of illegal products or does not have enough incentives to launch a full crackdown. In neighboring Morocco, the situation is no better, so much so that multinational corporations that own well-known consumer brands have began cracking down on the counterfeit market themselves.

It’s not just consumer brands that are struggling with counterfeit, but it also extends to more sophisticated products like computer software, laptops and printers’ cartridges. And it is not just the brands that are suffering from the problem. Consumers are cheated, believing that they are actually purchasing the real deal.

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