Canal+ Dropping out of North African TV Screens
North Africans have long been accustomed to receiving the television programs of France’s Canal+.
Able to descramble Canal+ satellite signals, millions of viewers in North Africa were surprised to see a dark screen when they turned on their TV sets on January 1, 2009. This is because the satellite that has been carrying Canal+, Hotbird, will no longer do so by year end. The reason is because Canal+ will move into Canalsat instead; a satellite and DSL pay television service, which is partly owned by Canal+.
The news has sent a chill down the spine of professional descramblers and pirates. Canal+ has been trying to battle piracy with technology measures, and always ended up loosing given that its initiatives were not strong enough. The move to a new satellite will have some ripple effects above and beyond just the viewers. Media companies and more importantly advertisers and ad agencies would have to review their plans since their approach to advertisement also included the size of the entire market, inclusive of non-paying viewers.
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