Heineken to Erode SFBT Stronghold of Tunisian Beer Market
Heineken branded beer
With the end of the monopoly on beer making in Tunisia, competition is expected to heighten with the emergence of new players and global brands.
The Tunisian beer production industry is no longer the sole domain of state-owned SFBT. The end of state control opened up the door to private companies, including the Boujbel Group’s SONOBRA production unit, in partnership with the Dutch giant Heineken. While many see no hint of competitive pressure evolving in the Tunisian market, some are quick to draw a parallel between this event and the competition that pitted soda giants PepsiCo and Coca Cola some two decades ago. Ultimately Pepsi’s local affiliate lost dearly as SFBT, once again, managed to propel Coca Cola’s position in the Tunisian market. Continue here.
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