The North Africa Journal: Heineken to Erode SFBT Stronghold of Tunisian Beer Market

Heineken to Erode SFBT Stronghold of Tunisian Beer Market
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The North Africa Journal on 25 December, 2008 04:26:00
 
The Tunisian beer production industry is no longer the sole domain of
state-owned SFBT. The end of state control opened up the door to private
companies, including the Boujbel Group’s SONOBRA production unit, in
partnership with the Dutch giant Heineken. While many see no hint of competitive
pressure evolving in the Tunisian market, some are quick to draw a parallel
between this event and the competition that pitted soda giants PepsiCo and Coca
Cola some two decades ago. Ultimately Pepsi’s local affiliate lost dearly as
SFBT, once again, managed to propel Coca Cola’s position in the Tunisian
market. Continue here.